Retro Elegance by Chemline


One of the wonderful aspects of writing this blog is being invited to events in the fashion industry. Unfortunately I cannot attend very many as they usually occur on weekday evenings. So When Kelsi Smith of 2 Point Oh LA invited me to a preview of the Chemline holiday collection on a Saturday I immediately responded “Yes!”  The event was held in downtown Los Angeles and it felt a lot like a gallery opening, except the elegant people who attended were looking at garments and jewelry rather than paintings or sculpture.  Wine and mini cupcakes were served, the local chantuese Jessica Fichot sang her beautiful songs accompanied by an accordion and quartet, but the real star of the show was the clothing.

Designer Averi Bell (wearing two pieces from her collection in the photo below) has created a line of sustainable, retro-inspired jackets, coats, fitted tops and trousers with delightful vintage inspired details like scalloped edges and zippered cuffs.  Everything is manufactured here in Los Angeles which I found really inspirational. Averi tells me the line was named after a character in a graphic novel she’s creating with her husband.  She lives and works in Downtown Los Angeles and is so dedicated to sustainability that she takes the bus to work rather than driving. (Here in L.A. that’s saying a lot.) You can find her line of clothing and curated selection of other sustainable designers the Chemline retail store located at 504 Chung King Court.

The collection reminded me of the costumes in the movie “Blade Runner”, which I mentioned to Averi at the party.  She had heard it before, and I’m sure if you’re familiar with the film you can see why.  Her designs are both wonderfully retro and yet completely up to date.  I can’t decide which piece I like best, though the coat above with its dramatic collar and scalloped sleeve details is a favorite.

Have you ever been to an event like this one? What do you think of the clothes?




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18 Responses to Retro Elegance by Chemline

  1. SACRAMENTO November 29, 2011 at 12:06 pm #

    Wonderful clothes, ahhhhhhhhhh so up my alley.
    And fantastic pics, dear Heather.
    SACRAMENTO recently posted..Red -Gold & Green DreamsMy Profile

    • Heather Fonseca December 1, 2011 at 10:58 am #

      Thank you Sacramento they do look like something you would wear!

  2. Alexis of NorthOnHarper November 29, 2011 at 2:29 pm #

    Looks like a great event! And that coat is fantastic!
    Alexis of NorthOnHarper recently posted..Making You BlushMy Profile

    • Heather Fonseca December 1, 2011 at 10:58 am #

      Isn’t the coat just great? I’ll have to make sure you’re invited to the next one because it was really fun. We could go together!

  3. Sylvia
    November 29, 2011 at 7:19 pm #

    The clothes are very unique and interesting. I really like the outfit the designer is wearing herself. Yes, I have been to several events, but I’m still waiting for that VIP party invitation at Gucci, Prada or Calvin Klein!
    Sylvia recently posted..Can Beaute Pacifique repair your skin?My Profile

    • Heather Fonseca December 1, 2011 at 10:56 am #

      Oh I loved the outfit she was wearing. I was in my early 20’s in the 90’s and I have a little happy spot in my heart for crop tops, and the way she’s worn that one is so chic and alluring it makes me want to go back and buy the whole outfit myself!

  4. Liza Vickers November 29, 2011 at 11:19 pm #

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    Liza Vickers recently posted..Buyz at Aloebeautystore.comMy Profile

    • Heather Fonseca December 1, 2011 at 10:55 am #

      Hi Liza. Thanks for stopping by.

  5. Jeannie
    November 30, 2011 at 5:15 am #

    Wow…she does have a flare for details, which I love. I really like the tan coat!
    Jeannie recently posted..why I blogMy Profile

    • Heather Fonseca December 1, 2011 at 10:54 am #

      Thanks Jeannie. I think her clothes would look great on you but then everything looks great on you!

  6. Dress Code: High Fashion
    December 2, 2011 at 6:04 am #

    I LOOOOVE the first two pieces!

    Have a nice weekend, Jen
    Dress Code: High Fashion recently posted..Runway Video: Versace F/W 11/12My Profile

    • Heather Fonseca December 2, 2011 at 8:55 pm #

      I thought you would approve of the clothing. It’s very sophisticated isn’t it?

  7. Patti December 2, 2011 at 5:09 pm #

    Oh my goodness, that coat is exquisite. All the clothing is lovely, thank you for sharing!

    • Heather Fonseca December 2, 2011 at 8:54 pm #

      You are welcome Patti! Thanks so much for stopping by my blog.

  8. J Umm December 3, 2011 at 6:13 pm #

    great outfit! love the coat!
    a very detailed photo diary
    thanks for sharing!

    if you like we can follow each other on bloglovin 🙂
    let me know!

    • Heather Fonseca December 4, 2011 at 7:01 pm #

      Hi J, glad you like the coat. I’m already following as many blogs as I’m capable of following on Bloglovin, but I’ll check out your blog for sure. Thanks for visiting my blog and I hope to “see” you again soon.

  9. citizen rosebud
    December 7, 2011 at 7:01 am #

    I love the clothes! The retro cuts, the fabrics and the stylings are beautiful. How I’d love to look at the garments up close. My favorite I think is the sleeveless, velvet cape. I would be wearing that little number 24-7 I think.
    citizen rosebud recently posted..Winter SunlightMy Profile

    • Heather Fonseca December 7, 2011 at 5:02 pm #

      I really want to go back and take another look myself. I really liked the long coat which I think would be as pretty in the spring as the winter. I don’t know how it is in Sacramento, but it’s often chilly here in the spring, and I never know how to look “spring” and stay warm too. If you ever get to LA we’ll have to go together!