Are you on the “Lyst”?

From this blog’s conception I’ve been interested in finding ways to monetize The Style Confessions. It would be nice to create a bit of income to help offset the costs of running the site.  So far no one has approached me to buy ad space and although I’ve tried my hand at a few sponsored posts they are very time-consuming and don’t really create much income.  I’ve been waiting for the right opportunity to come along to make some a little money from the blog, and I think I might be getting closer to my goal.

Recently I’ve read a lot about “affiliate marketing”.  Here’s how it works; The fashion blogger posts photos of garments they like on their blog. These photos link to a site that sells apparel. If the reader buys a piece of clothing the blogger receives a percentage of the proceeds.

I love the idea of affiliate marketing. As most of my posts are outfit orientated I thought it would be very nice if I could offer my readers links to similar clothes they could buy themselves. Unfortunately finding an apparel-focused online store whose owners wanted to work with me wasn’t easy. So imagine my excitement when Independent Fashion Bloggers sent out an e-mail about “”, a social commerce site with an open affiliate program available to all fashion bloggers.

Wow!  I guess someone finally realized the more bloggers you have selling for you, the more money you’re going to make.  So I looked around the site, checked the fine print, and jumped on board.  This is how The Style Confessions’ Lyst page looks:

But I don’t want to just add a bunch of clothes I like to my “Lyst”, I want to find pieces that are close to what I’m wearing in my outfit posts.  “How to Wear Red Jeans for the Holidays” is one of my more popular posts. Here’s a photo of my outfit.

Although the coat and clutch I was wearing that day are both vintage I did find some rather similar pieces on The newer pieces were easy to find because the site sells J Brand and there were lots of red cardigans to choose from. Check out the collection by clicking on any of the images below.

  • Dabby Reid Ltd. Crystal Drop Earrings
  • Nine West Nine West Womens Austin Pump
  • Jas Mb Lisa Leopard-Print Leather Clutch
  • J.Crew Cashmere Crewneck Cardigan
  • J.Crew Jackie Cardigan
  • Nine West  Flax Pump
  • Dabby Reid Ltd. Semiprecious & Crystal Long Earrings
  • Dabby Reid Ltd. Crystal Drop Earrings
  • Three Dots Black Cotton Woven Detail Scoop Neck T-shirt
  • ASOS Collection Asos Leather Leopard Print Pony Skin Purse
  • Juicy Couture Black Teddy Short Coat
  • J Brand 11 Mid Rise Twill


I’m planning on adding a little collection like the one above to future outfit posts. What do you think of the idea? Would you take part in an affiliate marketing plan yourself?  Have you ever purchased from one of these sites?

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16 Responses to Are you on the “Lyst”?

  1. Sharon February 13, 2012 at 11:07 am #

    I signed up for the Lyst. Followed a bunch of designers then, liked or Lysted a bunch of heels and left. haha. I am going to go back (probably a little later) and look at it again. That is a neat idea to match pieces to what you are/were wearing. Since, I am not a style blogger I have thought of a different approach just reading your post.
    Sharon recently posted..Heel of the Week: Casadei Two Tone PumpsMy Profile

    • Heather Fonseca February 14, 2012 at 8:27 pm #

      I think an affiliate marketing program would work really well on your blog, especially because you focus on shoes. If you could find some similar to the ones worn by celebrities that would be very cool.

  2. anne aka SpyGirl
    February 13, 2012 at 11:56 am #

    Once again, I may follow in your footsteps (as I have so often).

    Got the IFB “Lyst” email but wasn’t sure how I could use it for my weird outfits. From your experiments, it looks somewhat like polyvore, with the advantage of getting a bit of $$ from any click-through. Nice! Could be entertaining to look for modern equivalents of my garments. Ha. Make that yet another thing to distract me from getting my current art project done. In my typing while thinking here, I’ll get on the Lyst AFTER April 24!

    I used to have an Amazon affiliate link, that I used to make quick links for any posts that included books or music. Alas, Amz got all high-and-mighty when CA called them on tax evasion [not the correct legal description, but the gist of the dispute] and pulled the affiliate program out of CA. I never made money from it, but it was very convenient and I was sad that it ended.
    anne aka SpyGirl recently posted..My Polyvore: Shake It UpMy Profile

    • Heather Fonseca February 14, 2012 at 8:26 pm #

      I’ve never even heard of amazons affiliate program, but now I know why! Glad you like the idea. I’m looking forward to seeing your Lyst collections.

  3. Patricia Streeter
    February 13, 2012 at 12:05 pm #

    I was sifting through my e-mails when I received an update for your blog. This is a awesome site! I am signing up as we speak. Thank you for sharing this information. You look stunning as always.
    Patricia Streeter recently posted..Where to Buy Coloriffics Gala PumpsMy Profile

    • Heather Fonseca February 14, 2012 at 8:24 pm #

      Thanks Patricia. I hope the information is helpful.

  4. Sylvia
    February 13, 2012 at 11:04 pm #

    Hi Heather, I’ve experimented a lot with affiliate marketing on several sites. My experience is that you will need a lot of traffic to get a decent income out of it. Or a very focussed post that gets a high ranking in Google. Cosmetics pay better than clothes and far less returns. I’m actually using the reward style program at the moment (very sparingly), where many fashion and beauty brands are listed. If you are accepted at them, then you don’t have to apply to each individual company. If you like, I can send you an invitation for that. Another good network is Commission Junction where a lot of the major brands are. And don’t forget Amazon Associates program. Very easy to sign up for that. I had not heard of Lyst yet, so will check it out…
    Sylvia recently posted..Favorites from the Fall / Winter 2012 Collections in New YorkMy Profile

    • Heather Fonseca February 14, 2012 at 8:24 pm #

      Thanks Silvia. I’d like to take you up on your offer. I’m new to affiliate marketing so any advise you have is welcome.

  5. Stacey - Total City Girl
    February 14, 2012 at 8:49 pm #

    What fun heather! Sounds like a great idea for you. I am an affiliate of a site called Design-her Gals. I’ve made a very little amount of money but I think the site is really fun and has a great cause behind it. I hope t goes well for you!
    Stacey – Total City Girl recently posted..Tips On How To Use Dollar Store Doilies – Valentine EditionMy Profile

    • Heather Fonseca February 15, 2012 at 3:38 pm #

      Oh, I saw those on your site. I’m hoping this makes some money too. Glad you had a positive experience with it.

  6. A Brit Greek
    February 15, 2012 at 10:01 am #

    Great idea… Let us know how you get on!
    A Brit Greek recently posted..The weekend that was: The Glam, the Sad & the BadMy Profile

    • Heather Fonseca February 15, 2012 at 3:37 pm #

      I really hope it works but I’ll let everyone know how it’s going in a couple months.

  7. mary jo
    February 15, 2012 at 11:14 am #

    I’ve never heard of it before but it sounds interesting, although I have so much on my plate right now, I don’t know if I can handle one more thing, lol. Will love to hear your feedback on it.

    xo Mary Jo
    mary jo recently inspired: matisse, woman in a purple coatMy Profile

    • Heather Fonseca February 15, 2012 at 3:33 pm #

      I’ll be sure to let you know how it goes. I’ve tried so many different things. Some have worked, some haven’t. I do find any new venture takes a lot of time and work, and you do have a lot going on these days. Love the new nail polish trio by the way!

    February 18, 2012 at 5:34 pm #

    I’ll have to check out this site! And those pieces are super similar to your outfit, very cool.
    THE-LOUDMOUTH recently posted..Lunch :: Follow Your HeartMy Profile

    • Heather Fonseca February 19, 2012 at 9:27 am #

      Glad you like it. I noticed you signed up too. The people who run are very hospitable, which I like.