Chic Vintage Eyeglasses and the Truth about Fashion Blogging

There are a lot of nice aspects to being a style blogger, or a fashion blogger, or whatever it is that we who posts photos of our outfits online call ourselves.  One is meeting other people who share our passion for fashion and clothing.  Another is being invited by these new friends to local store openings and fashion-related events. This weekend he charming Sasha Jones of LA Inspiration asked my husband and I to attend a party at a local eyewear boutique. The store, called The Guise Archives, offers a large selection of beautiful vintage eyeglass frames.  They sell new, high-end frames as well, but I was so obsessed with the chunky vintage sunglasses that I wasn’t able to focus on much else. My friend and fellow fashion blogger Anne Bray of Spy Girl joined us at the event. We tried on lots of sunglasses.  It was fun.

Fashionable, chic individuals filled the little store. I try to introduce myself to new people whenever I go to an event like this even though it makes me feel a little awkward.  Anne and I tend to giggle when we’re together and our silliness instills me with confidence. Sometimes the confidence pays off but every so often I experience what my daughter would call a “total fail”.

Pretty, chic girl at party: “So what do you do?”
Me: “I have a fashion blog!”
Girl (who now has a slightly bemused look on her face.): “A fashion blog?  You mean, you write about fashion?”
Me (starting to feel a little awkward):”Sometimes, but mostly I post photos of myself on my blog.”
Anne:“Yes, I post photos of my outfits of the day. I share my drawings too.”
Girl (looking both confused and a little horrified): “Oh?”
Me: “Yes! Sometimes Anne sketches people at fashion events.  Her drawings are really wonderful. Anne posted some and the article was chosen for IFB’s Links A La Mode! Do you have your sketchbook Anne?”
Anne:”No but I have my camera!”
Girl (now backing away): “snicker”

So what’s the truth about fashion blogging? Well, it can be glamorous and fun, but there are some people who aren’t ever going to understand. Recently a local Los Angeles newspaper wrote a snide report entitled “Invasion of the Beauty Bloggers” . It spoke volumes on how a certain segment of the population views fashion blogging. In fact the writer couldn’t even be bothered to to discern between the people who write about beauty products and those who focus on fashion. In “Too Pay or Not to Pay: A Closer Look at the Business of Blogging” Womens Wear Daily expresses disdain for the money made by a few top fashion bloggers.  The negativity seems to be trendy, but for those of us who love creating our own little on-line fashion magazines the positives far outweigh the negatives. Doors have opened for me because of this blog, doors that I honestly never even knew existed.  Because of The Style Confessions I was able to join the Los Angeles fashion blog network 2PointOhLA and through them I met Sasha, who invited me to a party at this delightful local boutique. It seems like such a little thing but it’s small events like this that make what make blogging even more fun. I’ve met fabulous people on-line and in real life because I like to post photos of my outfits online.  It’s great! But there are definitely awkward moments.  I think I’m going to have to work on my verbal communication skills for the next party.

But in case the pretty, chic girl from the party ever sees this article, here’s the sort of personal style photo I post on my blog:

The evening didn’t end right there. After a bit of a flurry that included picking up kids and stopping at home for a jacket, my husband and I made our way to LA’s historic Chinatown where we dined on pho soup and asian beer at our favorite Vietnamese restaurant.

So there you have it. Saturday was one fun evening in the life of a fashion blogger.

Credits –

  • Photos – Hugo Fonseca
  • Dress – Laundry
  • Tights – Hue
  • Purse – Purchased at Veronica M
  • Necklace – Silver necklace purchased many years ago
  • Sandals – Nine West

Have you ever been in a situation where you’re trying to describe what you do to someone who doesn’t understand? What words should I use to help describe my site to someone who doesn’t know anything about personal style blogs?


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37 Responses to Chic Vintage Eyeglasses and the Truth about Fashion Blogging

  1. Lena June 12, 2012 at 10:20 am #

    Love your outfit Heather, the print is gorgeous.

    • Heather Fonseca June 12, 2012 at 11:20 am #

      Thanks Lena. The dress is new. I got it on deep sale at Macy’s. I love the print too.

  2. anne aka SpyGirl
    June 12, 2012 at 12:10 pm #

    Heather, this is great. I’m glad I was able to dispel some of your awkwardness. Maybe because I wasn’t feeling as self-conscious, I didn’t notice that the “chic girl” was so confused by us. She certainly had met other style bloggers during the event. I think it was because we’re over 40 and “too old” to be doing that sort of thing.
    I suggest getting some Moo cards made with some of Hugo’s best shots to distribute. Sometimes a visual will explain it better. Other times, youngsters just won’t get it.

    It was SO much fun attending this with you and Hugo. We will have to do it again! We can be the Crone Brigade. “Because style blogging doesn’t stop at 29”

    I say we try LA Eyeworks next!
    anne aka SpyGirl recently posted..Fashion Challenge: Vegan’s Choice – Plastic Sandals #OOTDMy Profile

    • Heather Fonseca June 12, 2012 at 1:56 pm #

      Anne that is such a good idea! Photo images would really help explain what the blog is all about.

      Aging is so strange. I don’t FEEL any older than I’ve ever felt, and yet people perceive me as being middle-aged. And this perception that only women in their 20’s can post images of themselves on a fashion blog has to be stopped!

      • anne aka SpyGirl
        June 12, 2012 at 2:33 pm #

        I know exactly what you mean about the middle-aged thing. It happens here at work too. Some of us are no longer included in group birthday lunches, etc and I think it’s because we’re considered “old”. Is is a generational thing? It’s rudeness.

        Time for an ageism post, amiright?

        • Alexis Grace June 12, 2012 at 4:13 pm #

          Jumping in on your conversation— I do think there is an ageist stigma associated with fashion blogging (sometimes I even feel self conscious about my age and I am 29). BUT I think it is starting to dissipate as more famous blog are written by 30+ set. A GOOD thing if you ask me— my personal sense of style has only improved with age! 🙂

          P.S. I am a fan of both of you ladies– no blog explanation needed!
          Alexis Grace recently posted..Kenneth Jay Lane Statement PieceMy Profile

          • Heather Fonseca June 12, 2012 at 5:31 pm #

            I hope the ageist stigma leaves fashion blogging but it is fashion, so maybe it never will. I read blogs written by people of all ages. It never occurred to me not to! And of course I’m a fan of your blog too Alexis.

        • Heather Fonseca June 12, 2012 at 5:29 pm #

          It’s just so weird. I don’t know if I’m quite ready for the ageism post though. To do so suggests I might be old and I’m not ready for that!

  3. A Brit Greek
    June 13, 2012 at 1:36 am #

    You look stunning as always Heather. Funnily enough I was thinking about you when going through my recce for short hair inspo.

    I know what you mean about some peeps not getting the whole fashion or even beauty blogging thing. My friends in the real world think it’s a bizarre thing and I don’t even do outfit posts! lol! Like some of your readers, I also feel a little conscious too – because of my age too (I’m a lot older than I look).., but Heather darl, you, along with other fabulous lovelies are a feakin’ inspiration I tell you!

    LOVE your printed dress!
    A Brit Greek recently posted..The future Chop & Kérastase "Cristalliste" Hair heavenMy Profile

    • Heather Fonseca June 13, 2012 at 3:19 pm #

      So glad you like the blog and the dress too. It would be a bummer if my friends all thought it was bizarre, but I’d have you guys! My online blogging buddies are a great source of support too.

    June 13, 2012 at 2:01 am #

    Firstly, I love that print you’re wearing! And yes, I’ve definitely been in similar situations regarding the blog, but for me because some of my friends and people I’m usually around are not working in the fashion industry and my primary job, although fashion is nothing like my blog.
    I also agree with the reference of Moo cards via Anne, I have found that they’re very helpful in social settings/events, also allows me to let others know how passionate about it I am just as much as they might be with “their” hobby or regular occupation.

    • Heather Fonseca June 13, 2012 at 3:18 pm #

      I’m working on the moo cards and should have them in the next month or so. I really do think it will be a good way to help people understand my passion for this site. So glad you like the dress too!

  5. SACRAMENTO June 13, 2012 at 4:31 am #

    If that happens to you in America, imagen to me in the south of Spain, where women my age should be in black and looking after grand children only, LOl
    Fashion and blogging is a LANGUAGE, and I just never talk about it with people who don´t speak it.
    Brilliant post, my dear friend.
    SACRAMENTO recently posted..Summer FlowersMy Profile

    • Heather Fonseca June 13, 2012 at 3:16 pm #

      I didn’t think about what it would be like for you living in Spain. People are pretty open here and that does make it a lot easier to create this blog. If I’m on the street taking photos its rare that anyone even says anything.
      I really thought the girl I was talking to at the party could speak the language of fashion. She looked great. But I guess the blogging part was new to her.

    • anne the SpyGirl
      June 19, 2012 at 7:04 am #

      Ah, Sacramento, I love how you word that – “fashion and blogging is a language”. Gave me a smile.
      anne the SpyGirl recently posted..Threads and Surfaces Sketchbook on Exhibit in BrooklynMy Profile

    • anne the SpyGirl
      January 12, 2013 at 9:52 am #

      Ah, Sacramento, I was just reading through these comments again. I LOVE what you say about LANGUAGE – that is so perfect. And usually the language of fashion requires no translation (well, except maybe Comme Des Garcons!).

      You in black? ¡Dios mio!
      anne the SpyGirl recently posted..Lurex Lights Me UpMy Profile

  6. Rawkul
    June 13, 2012 at 9:49 am #

    I have had many blogs, but my style/fashion/whatever blog is something I have kept sort of a secret. Mostly because I can’t explain why I do it. People don’t get it. I remember my motivations in the beginning but it is more than that now. It sounds so crazy to be blogging personal fashion (mine is bizarre as it is…) but it has been so fun and has added to my life in such a positive way. It has even brought my teenage daughter and I closer. This is an important post, thank you for taking the time to write it. 🙂
    Rawkul recently posted..Style Blogger InspirationMy Profile

    • Heather Fonseca June 13, 2012 at 3:14 pm #

      I know I shouldn’t complain about lack of respect because my family and friends all know that I have a fashion blog and they’re very supportive!
      I think we both feel the same way about our blogs. Mine has brought me closer to my husband and enriched my life in so many other ways too. Thanks so much for such a nice comment.

  7. Mary Jo
    June 13, 2012 at 11:07 am #

    Loving those chunky glasses. The conversation and related subjects are so loaded–blogging is so relatively new that there’s no road map on how it’s supposed to be done or paid for, new discussions seem to surface daily. I’m glad you’re out there doing it!

    xo Mary Jo
    Mary Jo recently posted..the gorgeous seasonMy Profile

    • Heather Fonseca June 13, 2012 at 3:08 pm #

      Thanks Mary Jo. I don’t know if I’m the best representative for fashion blogging. I tend to get tongue tied!

    June 13, 2012 at 8:44 pm #

    I love this post because, not only are the photos beautifully colorful, but you hit on a few valid points in your words. I completely understand the awkwardness of explaining what I do to someone who doesn’t understand. I make a lot of small talk with customers at work, and many times, I’m asked the question “what do you do outside of this job?” Some people think my blog sounds cool, and I’ve even been asked for my contact info so they can check it out. Others act as if it’s silly and weird, and still others don’t even know what a blog is and barely use the internet or understand why it’s important to me!
    THE-LOUDMOUTH recently posted..Lounge :: Hotel Hunt / Santa BarbaraMy Profile

    • Heather Fonseca June 14, 2012 at 3:58 pm #

      Oh gosh I’d rather have people who don’t use the internet not understand it than someone who thinks blogging is silly. So spending hours watching TV is “normal” but writing an online journal and being a self-published author is “silly”? Hmmmm. Glad you like the post though. It seems to have struck a cord with a lot of my readers.

  9. Sylvia
    June 14, 2012 at 7:36 am #

    Loving the print of your top and your hairstyle too looks gorgeous! Loving the colour palette that Hugo create with (I believe) the post processing.

    Excellent article again! I too have been in lots of situations like that. People just don’t get it. Certainly when I say that blogging is now my main focus and preferred over my ‘real’ business. 40PlusStyle is the first blog I have been really open about, but I know that many will still find it very strange that I do this. That is partly why I work so hard on it. I want to prove them wrong and show that blogging can be a legitimate business, just like running any other magazine.

    At least it helps that we have other bloggers that understand us. What a pity I don’t live closer to you so I could join you on one of your outings, but we will soon talk on skype!
    Sylvia recently posted..Style Evolution – how to create ageless personal style in your 40s and beyondMy Profile

    • Heather Fonseca June 14, 2012 at 3:55 pm #

      Hugo used “lightroom” to create the different color and lighting effects. I’m so glad too because I would never have the time to do what he doe.
      I like your attitude about your blog. That you want to prove the naysayers wrong is such a good way to think about it, and of course it can be a legitimate business.
      I would so love to get together and I’m looking forward to meeting you via Skype!

  10. Stacey - Total City Girl
    June 15, 2012 at 4:10 pm #

    Sounds annoying! find t hard when I talk to people that don’t really know about blog sin general forget t! Glad opportunities are arising! Keep it up.
    Stacey – Total City Girl recently posted..TCG Eats: Gandhi, East Village NYCMy Profile

    • Heather Fonseca June 16, 2012 at 9:27 am #

      Thanks Stacey. I will keep it up for sure.

  11. Jamillah June 16, 2012 at 9:05 am #

    Oh my gawsh that store looks like a dream. And it’s true there is a salty taste in the air for fashion blogging at the moment, but I think if these people really took one week to get to know the community they would see how valuable it is and the wonderful content that has been generated for it.

    Also your pics are always sooooo good! The hubby of yours is amazing.
    Jamillah recently posted..What I Wore-I’m a Winner!My Profile

    • Heather Fonseca June 16, 2012 at 9:32 am #

      Thanks jamilla! Maybe it’s just growing pains as the fashion industry acclimates to the phenomenon of fashion bloggers.

  12. Sharon June 16, 2012 at 9:58 am #

    She must live under a rock not to know what blogging is or a style blogger is. I approach complete strangers in the street to take pictures of their shoes and all I have to say is blog and they are like okay.
    Anyway, you look just lovely as always.
    Sharon recently posted..The Great High Heels DebateMy Profile

    • Heather Fonseca June 18, 2012 at 5:57 pm #

      LOL! You must live in a city where people are more on top of current trends! You’d think in LA everyone would know, but I guess not.

      • anne the SpyGirl
        January 12, 2013 at 9:56 am #

        And this was a girl in a trendy sunglasses shop, hosting an event for bloggers! Shall we say clueless?
        anne the SpyGirl recently posted..In the PinkMy Profile

        • Heather Fonseca January 12, 2013 at 1:24 pm #

          OH yea. She was pretty clueless, or really snotty. I’d say more snotty than clueless actually. No worries. One day she’ll be 40 something and it will happen to her.

  13. Lisa
    June 16, 2012 at 11:29 am #

    Great article. Fashion blogging is hard work, whether you curate, write, or prepare outfit posts. So many people don’t understand what it is all about, but there are so many who do and appreciate the information that is shared. I focus on the latter. It warms my heart to hear nice comments and that what you do matters, but I think ultimately you have to do it because you really enjoy it. You have a great audience that comments, shares and loves what you do – that is quite a feat. For those who dis those who are making money at blogging, I say…”Why” – these individuals work hard to provide great content, build relationships with brands and build an audience – they are entrepreneurs and deserve to reap rewards. Negative energy is such a waste and a drain. Keep up for awesome work!!
    Lisa recently posted..Art To Inspiration: June 2012My Profile

    • Heather Fonseca June 18, 2012 at 5:56 pm #

      Thanks Lisa. I do really enjoy this, but I’m pretty serious about it too, which is why I want to find a way to explain it that makes sense to people. I think once someone sees my site it makes sense, but I’m not always very eloquent I’m afraid.

  14. Jeannie
    August 23, 2012 at 6:10 pm #

    You look stunning, Heather! Gorgeous ensamble!

    I hear you on style blogging…or whatever it’s called. Mine started as a way to cope while missing my kiddos, and now I have no clue sometimes why I continue to blog. I feel silly posing and posting photos of myself sometimes….

    I am grateful tho of many wonderful people I’ve met b/c of blogging. Maybe this is a good enough reason to continue?
    Great post!
    Jeannie recently posted..gotta get out more…My Profile

    • Heather Fonseca August 25, 2012 at 3:09 pm #

      I think all bloggers struggle with “why am I doing this?” sometimes. I know I do. But then I start taking photos and I just have so much fun. I’m not sure I can stop. It’s kind of an obsession. I hope you continue with yours because I love it!